A little less searching
Discover everyday pieces in one place.
Find their next favourite
Explore knits, layers and little outfits.
Here to help
Questions about an item? Get in touch.
Slideshow
Find their kind of little
A little about us
For the days
you’ll want to remember.
The everyday outfit. The extra layer by the door. The tiny details you’ll look back on in photos.
Little & Cool brings baby and children’s clothing together in an easy-to-explore edit. A place to find something lovely for their next chapter, without making a whole day of it.
Meet little & coolA little help choosing
Small questions.
Helpful answers.
How do I choose the right size?
M means months; T and Y mean years. Start with the age band your child wears now. For ordinary daytime layers between two age bands, the larger usually gives more room. Each item has a size-label table and fit tips beside its size selector. These are approximate guides, not measured garment dimensions.
How do I look after knitwear?
Follow the sewn-in care label for washing and drying. Reshape knits while damp and dry flat to help preserve their shape.
How can I put an outfit together?
Start with a knit and add an outer layer. Our outfit suggestions pair complementary clothing types and avoid adding the same item twice. Choose each item’s colour and size separately.
How much is UK delivery?
UK standard delivery is £3.95 for orders below £50 and free from £50. The threshold uses your order subtotal after discounts. Your bag shows how much remains. See delivery information and returns information.
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New arrivals, outfit inspiration and little discoveries from our edit.